Branding – Pensionsrättvisa

Logo, color palette and typography for Pensionsrättvisa, a non-profit association working for equality within the Swedish pension system. The client wanted a solid and clear logo and a color palette with an orange primary color. I designed a stacked logo with individually rounded corners symbolising stability as well as a forward motion, which goes very well with the brand and the work they do.
Concept, art direction and design by me.

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Pensionsrättvisa logoPensionsrättvisa colors

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